2019
Affran, S., & Asare, R. K. (2019). Emergence of new marketing distribution strategies: A call for a paradigm shift. European Journal of Business and Management Research, 4(6).
2014
Karanja, S. C., Muathe, S. M. A., & Thuo, J. K. (2014). The effect of marketing capabilities and distribution strategy on performance of MSP intermediary organisations' in Nairobi County, Kenya. Business Management and Strategy, 5(1), 197–211.
