ראשי / נאמנות לקוחות

2021
Belvedere, V., Martinelli, E. M., & Tunisini, A. (2021). Getting the most from E-commerce in the context of omnichannel strategies. Italian Journal of Marketing, 2021, 331–349.

2025
Chow, M. Y. C., & Ho, S. P. S. (2025). Effects of financial consumer protection on brand love and brand advocacy. Journal of Financial Services Marketing, 30(1), 13.

2024
Le Thi Thanh Huyen, Luu Huu Van, Nguyen The Vinh, & Chu Trong Tri. (2024). Tourists' satisfaction on cultural heritage tourism quality: An empirical study Hanoi, Vietnam. Multidisciplinary Science Journal, 6, e2024217.